Had a great meeting the other day with the authors of a new Asian Kosher Cookbook. They are an amazing mother and daughter team. The discussion turned to networking and how to “work the floor”.
WORKING THE FLOOR I explained is ok, if you do it the right way. Problem is, if you do it the right way, you won’t have time to work the floor.
THE RIGHT WAY is to nurture relationships. Don’t go around the room looking for the people who will write you a check on the spot. It just won’t happen. What you should do is see how YOU can help others.
ASK people how you can help them. What projects are they working on? What problems do they need solved. Yes, it takes time. Time to have these discussions. Time to follow up. Time to get to enough events to reach that critical mass that will allow you to connect OTHERS with THEIR solutions.
Once you start doing that, the reciprocity starts to happen. One thing to keep in mind though. Be sure to do it with integrity and NOT as a strategy.
It seems that there ahs been talk about, and even action upon, providing customer service. It is seen as the basis for success for any business. Truth be told, that is very true. The questions becomes however, what can we in business do to stay ahead of the competition if EVERYONE is providing that great customer service?
THE ANSWER I believe lies is integrity. By being true to ourselves, our businesses, our families, and ultimately, our customers, we can shine. We will come through in the “relationship” economy as the ones that EVERYONE will want to deal with.
So, you may ask, what if everyone does that as well? Well, what can I say, the world will become a much better place. Until then though, let’s strive to get there.